111 Sydney Street 2000 Sydney, New South Wales, Australia13 587
They are requesting an investment of $2m. The exchange for the investment is 12% equity of the business. There is great investor value for $0.13 per share against a pre-money valuation of $15,000,000.
The company is an outdoor furniture and garden brand that creates a range of award winning products designed for enduring the Australian outdoors. They are an eco-conscious brand that implement solutions to the environmental crisis and aim to differentiate themselves against ‘greenwashing’ brands by making ethically produced products derived from sustainable materials.
ADDITIONAL MARKET INFORMATION
Environmental sustainability trend
- 65% of consumers want to buy-purpose driven brands that advocate sustainability
- Nine in ten australian consumers are more likely to purchase ethical and sustainable products
- 85% of respondents in the Going Green Environmental effort survey in Australia and the US said they will make a more conscious effort to buy from eco-friendly brands in the future
Outdoor Furnishing Market
- Outdoor furnishing, DIY and garden market in Australia is estimated at $6.7B or $129m per week
- Total Estimated Outdoor Furniture, DIY and Garden Market size is estimated to grow from FY 2022 to FY 2023