Revitalising Opportunity to Partake in Australia’s High Growth Outdoor Furniture Industry

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111 Sydney Street 2000 Sydney, New South Wales, Australia

13 587
$2,000,000
G1Y2RII1M8
2 months ago

HIGHLIGHTS

  • Products retailed worldwide and in over 200 department stores in Australia
  • Established brand name and licence
  • Valuable intellectual property ranging from trademarks to design styles
  • Popular eCommerce marketplace and digital channels

OVERVIEW

Funding Proposal 
They are requesting an investment of $2m. The exchange for the investment is 12% equity of the business. There is great investor value for $0.13 per share against a pre-money valuation of $15,000,000.

The company is an outdoor furniture and garden brand that creates a range of award winning products designed for enduring the Australian outdoors. They are an eco-conscious brand that implement solutions to the environmental crisis and aim to differentiate themselves against ‘greenwashing’ brands by making ethically produced products derived from sustainable materials. 

DETAILS

  • Well-Established Brand Name
  • The licensed brand can be leveraged to achieve higher margins and revenue.
  • Consumers are more likely to purchase from reliable and well-known brand names
  • Available in multiple retail outlets in Australia
  • Popular Brand Face
  • Popular recurring celebrity guest on the Oprah Winfrey show
  • Hosted 52 primetime design shows worldwide aired in over 90 countries
  • Author of 11 best-selling books
  • Has an outdoor design TV series
  • Sustainable Production
  • Their products embrace the ESG consumer mega trend
  • This appeals to the growing consumer preference for brands that are transparent towards their environmental credentials and ethical production
  • All use of wood is certified Forestry Stewardship Council (FSC) and Program for the Endorsement of Forest Certification (PEFC)
  • Valuable Intellectual Property
  • Name trademarks
  • Imprints, style guides and packaging design briefs
  • Website domain 
  • Digital channels
  • Goodwill with local and international manufacturers and retailers
  • Copy right protected photography, images, renders, catalogues and presentations
  • Reliable revenue stream and partnerships
  • This brand generates revenue from two streams: eCommerce and wholesale, and marketplaces and licence brand creating cash flows from a 3.5% royalty payment
  • Key partners with multiple popular outdoor furnishing brands
  • Annual growth in net profit after tax 

ADDITIONAL MARKET INFORMATION
Environmental sustainability trend
- 65% of consumers want to buy-purpose driven brands that advocate sustainability
- Nine in ten australian consumers are more likely to purchase ethical and sustainable products
- 85% of respondents in the Going Green Environmental effort survey in Australia and the US said they will make a more conscious effort to buy from eco-friendly brands in the future

Outdoor Furnishing Market 
- Outdoor furnishing, DIY and garden market in Australia is estimated at $6.7B or $129m per week
- Total Estimated Outdoor Furniture, DIY and Garden Market size is estimated to grow from FY 2022 to FY 2023

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