Commercial Furniture Wholesaler in a Trendy & Scalable Market


Sydney 2000 Sydney, New South Wales, Australia

42 4050
12 months ago


  • 54% year on year revenue growth and 68% Y.O.Y. net profit growth
  • Over 750 Stockists around the country primarily in luxury gift stores
  • Favoured B2B seller in the office and hospitality sector
  • Business internally self-manages the entire supply chain


The business is in an expanding market driven perfectly placed to take advantage of mega trends in e-commerce, socially conscious ethical buyers, and the expanding wellness marketplace.

Asking Price of $6,875,000 + S.A.V.

Net Profit FY20-21 at $2,516,145

Net Profit FY19-20 at $1,301,162

Deal details

This opportunity for an acquirer offers an excellent return above 25% considering it has above a quarter of a million of net income fully under management, and the ability to scale further with digital marketing.

Staff-wise, an operations manager works part-time and manages the day to day, liaising with customers, the manufacturer, suppliers and couriers. Plus a casual social media manager manages social media and customer newsletters.

Company's strong online presence within prominent websites has allowed them to be the one stop shop for customers throughout Australia, thus occupying a strong national distribution network. It's up and coming opportunity to take advantage of it's high social media engagement will ensure long-term loyal customers and consistent referrals.

They have also harnessed an automated process backend where the service is booked through the product page on the website detailing price, estimated timeframes, and other relevant service messages, which means this is a turnkey operation.

To date, the company has noticed huge potential with commercial customers: restaurants, hotels, and homeowner's associations (HOAs). Likewise, by adding affiliate marketing into the mix has the potential to bring in more than 10% of annual revenue. This brand has already demonstrated that it has what customers are looking for when decorating their out-door space and turning it into something extraordinary. There are other product categories they could profitably expand into, such as toolsets, home and BBQ grills, and related accessories.


This business can be operated anywhere in the world by nearly any new owner. No previous knowledge is necessary to step in and take the helm thanks to a perfectly crafted platform and the current use of third parties to help with everything from paid media management to design and product development. Ownership is offering a comprehensive transition plan to include new product launches already in the pipeline, and more. 

All products are made and shipped from manufacturers in Victoria. Hence can be operated from any location. The company distributes nationwide through multiple sales channels, including direct to consumer, chain stores and independent retailers. The current owner works approximately 3.5 hours per week as all products are made and shipped from manufacturers who are based locally.

This business works with the largest Australian distributor of health products who distribute the products to health stores, clinics, day spas.

Some of the related services offered in-house include:

  • Upholstery
  • Product assembly
  • Powder coating
  • Cutting & staining timber
  • Cutting & welding metal
  • Antique staining & polishing

The trend in recent years has been for homeowners to focus on improving outdoor spaces that create a more comfortable and appealing ambiance in gardens, patios, and porches of their current homes, since buying new homes has become both more expensive and more difficult due to a lack of inventory of homes. Since these products can also be used in hotels, resorts, and other commercial properties, the demand keeps growing on the B2B side as well.

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